- Product Placement -
Introduction
Shift is a strategic entertainment marketing agency that works with advertisers and production companies to create revenue streams through brand integration and cross-platform marketing. They integrate advertisers into all forms of entertainment from TV to film to web series to video to iDevice apps and games. Shift Brand Integration Group consults Producers on how to incorporate brand integration strategies to bring in additional revenue (shiftBIG, 2011).
How it works?
What happens with producers is that, ShiftBIG typically introduce the concept of brand integration as a real revenue stream. They often have to start with a marketing plan to ensure there is value for an advertiser who decides to get involved. Begin by building a cross-platform marketing plan. If producers want to get their project sold or have it stand out, they need to pay attention to how their project is marketed.
On the Advertisers' side, this is the way to help them find appropriate brand integration opportunities. Consulting advertisers on brand integration opportunities or how to use video production and video marketing to their benefit.“ If ShiftBIG can’t find an outside opportunity for a brand, they will make a focal point for the brand (ShiftBIG, 2011).
On the Advertisers' side, this is the way to help them find appropriate brand integration opportunities. Consulting advertisers on brand integration opportunities or how to use video production and video marketing to their benefit.“ If ShiftBIG can’t find an outside opportunity for a brand, they will make a focal point for the brand (ShiftBIG, 2011).