- Youtube Partnership -
Successful practices using this method
For an independent content producer to successfully monetise their content, one of two things must happen; either the video or videos go unexpectedly viral, or a significant amount of time, research and effort goes into maximising a channel’s exposure through the internal YouTube engine. For videos that go suddently viral, they are often a one-off fluke and have a short lifespan, so although they may accrue a significant amount of revenue in a short period of time, it is difficult to imagine anyone producing consistently viral videos. Whether or not this is sustainable depends entirely on global social trends that are just about un-quantifiable, especially given that “video content will rise or fall based on consumer relevance (duration of view, relevance by keyword, ratings, view counts, favorites, etc.), but the most vital aspects are black box, or confidential.”(Nalty & Kevin & Scott & Meerman, 2010)
These internal algorhythms that drive which videos associations from view-to-view are kept secret by Google/YouTube/Adsense in order to avoid overt exploitation or manipulation. This would give the outward appearance of maintaining an even playing field for all producers, but even so, “Partners have a distinct advantage, because YouTube would be foolish to favor videos it can’t monetize(derive income for YouTube and its Partners by advertising). So we’ll see powerful and deep-pocketed commercial networks and producers (and advertisers) get an increasing leg up on amateurs by giving YouTube a financial incentive to show their videos love and attention through paid buys and favored placement.”(Nalty & Kevin & Scott & Meerman, 2010)
How to maximise this opportunity successfully
There are many budding entrepeneurs out there who have dedicated themselves to studying YouTube in order to exploit it’s internal system. Recommendations, likes, community links, intercepting online-traffic, all geared towards attracting more views and subscribers in order to attract a YouTube partnership, and to sustain a long-term life-span for their channels. This approach is more akin to online marketing than anything else.
One very successful example of a dedicated Youtube exploiter is Alejandro Portela, the author of www.howtogetviews.com and professional card-flourisher. His online card-skills tutorials (posted on his Youtube channel www.youtube.com/thecuso) have attracted millions of views, and his subscriibers are consistently increasing in number. In a classic example of an ancillary project, he uses his HowToGetViews website to channel potential viewers and subscribers to his Youtube Channel. He has authored and distributes a PDF (available on subscription to the website) that is simply entitled “How To Get Millions of Views!”, and provides some guidance for the budding youtube producer.
Howtogetviews.com is a website/blog that specifically caters to the Youtube phenomenon, with tips, tricks and advice on how to speed up the monetisation process. In order to make money from YouTube Partnerships, the producer must cater to the demands of the system in order to begin exploiting it. This is not only a how-to on production techniques for amateur producers, but outlines YouTube specific strategies for attracting views, attracting advertising interest, and monetisation. Basically, Alejandro he has cornered a niche market that has the sheer population threshold of both general interest vewers and aspiring practitioners to generate millions of views. By associating his channel with other publishing online enthusiasts in the surrounding disciplines of magicianship, jugglers, illusionists and card sharks, he has garnered quite a following.
Howtogetviews.com is a website/blog that specifically caters to the Youtube phenomenon, with tips, tricks and advice on how to speed up the monetisation process. In order to make money from YouTube Partnerships, the producer must cater to the demands of the system in order to begin exploiting it. This is not only a how-to on production techniques for amateur producers, but outlines YouTube specific strategies for attracting views, attracting advertising interest, and monetisation. Basically, Alejandro he has cornered a niche market that has the sheer population threshold of both general interest vewers and aspiring practitioners to generate millions of views. By associating his channel with other publishing online enthusiasts in the surrounding disciplines of magicianship, jugglers, illusionists and card sharks, he has garnered quite a following.
“YouTube is a SOCIAL website, this means people don't only go there for information or entertainment. They also use it as a platform to share something in common with others and get this sense of belonging to a group, of being part of something.” (2010 How To Get More Views on YouTube, 2010)
“Personality was crucial. While most guys were just showing their hands moving like crazy in front of a black background with epic music and special effects, I was not afraid to show my face and display my own style.” (2010 How To Get More Views on YouTube, 2010)
His videos are well produced and cleverly edited, and he is clearly quite comfortable in front of the camera. Not to mention his card-flourising technique is almost flawless. Online tutorials seems to be a recurring theme for successful YouTube partners, as it is almost guaranteed an audience; people are always interested in learning new skills, and YouTube is a free and easy way of sharing information and skills. Alejandro also emphasises the importance of key-word branding.
“When you want to search for something related to our niche you'd normally type in the keywords "card flourish tutorial, cut cards, shuffle cards, card tricks, cardistry..." But since all my videos contained the name of my brand followed by any of those, people started to use it as a way to get views to their videos.”( 2010 How To Get More Views on YouTube, 2010)
Alejandro is an example of success using YouTube’s internal mechanisms, but once again all revenue is dependent on generating a significant amount of advertising interest.The creators of YouTube channel Thejuicemedia have taken quite a different approach, utilising YouTube’s global audience to generate views and revenue, but completely by-passing the Partnership Program.
“Personality was crucial. While most guys were just showing their hands moving like crazy in front of a black background with epic music and special effects, I was not afraid to show my face and display my own style.” (2010 How To Get More Views on YouTube, 2010)
His videos are well produced and cleverly edited, and he is clearly quite comfortable in front of the camera. Not to mention his card-flourising technique is almost flawless. Online tutorials seems to be a recurring theme for successful YouTube partners, as it is almost guaranteed an audience; people are always interested in learning new skills, and YouTube is a free and easy way of sharing information and skills. Alejandro also emphasises the importance of key-word branding.
“When you want to search for something related to our niche you'd normally type in the keywords "card flourish tutorial, cut cards, shuffle cards, card tricks, cardistry..." But since all my videos contained the name of my brand followed by any of those, people started to use it as a way to get views to their videos.”( 2010 How To Get More Views on YouTube, 2010)
Alejandro is an example of success using YouTube’s internal mechanisms, but once again all revenue is dependent on generating a significant amount of advertising interest.The creators of YouTube channel Thejuicemedia have taken quite a different approach, utilising YouTube’s global audience to generate views and revenue, but completely by-passing the Partnership Program.