- Product Placement -
Introduction
Placevine is a free using plateform designed to connect the content producers and large brands. Producers can showcase the concepts or finished work and seek for brand integration opportunitieson Placevine. Placevine is new sources of financing for content producers.
How it works?
According to PlaceVine, as marketers and agencies:
- Create a list for brands that includes information of the types of integration opportunities you seek.
- Producers view lists and contact marketers directly through PlaceVine's messaging service. Deploy inbound lead form to view external, non-PlaceVine producer inquiries also PlaceVine producer inquiries.
- ProjectStream™ allows marketers to actively monitor all brand integration opportunities in product's category and receive email updates as these opportunities are added to PlaceVine.
- Browse available brand integration opportunities utilizing a variety of advanced search and filtering options.Then, make direct contact with producers using PlaceVine's messaging service. Use PlaceVine's deal tracking tools to manage PlaceVine and non-PlaceVine deals online.
According to PlaceVine, as content producers:
- Create profile of the completed projects. Use profile to establish the track record upfront.
- Provide detail on projects to pique marketer interest. PlaceVine provides self-serve tools to upload media kit, stills, and video, allowing producers to highlight all of the important elements of their project.
- List each of project's available opportunities and publish them to marketers. Subscribers will automatically be alerted to producers' opportunities and deadlines and can contact producers directly to begin deal discussions. A range of project management tools allows producers to keep track of marketer interest, deal status, and ongoing discussions.
- In addition to publishing the brand integration opportunities to marketers, producers can actively browse and search for suitable brands. Once producers have found an interesting point, they can contact the marketer directly using messaging service. (Placevine, 2010)