- Product Placement -
How it works?
The first way for producers to find advertisers for product placement is through agency, like old days for films and TVs. Normally, each agency has several clients, which are advertisers and brands, and they through agency to find video producers to make the product placement. In this process, clients and producers will not meet nor connect each other.
Inshot.com is a good example among those online product placement agencies. James Grant Hay is the chief executive officer of this site. He provides modern information about online media and product placement on social sites (Twitter, Facebook, Linkedin and Youtube), also on inshot.com (Inshot, 2009).
More importantly, he has several clients like Skype, Kodak, Xbox and Sony. Those are all big brands seeking product placement places by him. At this time he becomes the medium between brands and producers. Producers can seek funds by product placement from him. However, it depends on the quality of the productions by producers before as well as the agreement of both sides.
Inshot.com is a good example among those online product placement agencies. James Grant Hay is the chief executive officer of this site. He provides modern information about online media and product placement on social sites (Twitter, Facebook, Linkedin and Youtube), also on inshot.com (Inshot, 2009).
More importantly, he has several clients like Skype, Kodak, Xbox and Sony. Those are all big brands seeking product placement places by him. At this time he becomes the medium between brands and producers. Producers can seek funds by product placement from him. However, it depends on the quality of the productions by producers before as well as the agreement of both sides.