- Conclusion -
Going back to our project research question, we have found that there are a multitude of different means and ways out there for independent online video producers to obtain funding without the need to rely on mainstream media organizations. Whether the revenue generated through utiliation of any one of these explored methods will be adequately sufficient to sustain an online video producer's practice however, is up for debate. This is as the outcome could depend on various factors unique to each individual independent online video producer. For example, the genre or type of content, frequency of publishing new content, targetted audience, and so on.
Observed in most instances, the overall capability of an online video producer plays a direly important role in determining his or her success. Ideally, a producer should command superior filmmaking skills, such as refined knowledge of utilizing the latest in video and audio recording technologies and software available, as well as being a decent visual storyteller. He or she should further possess the proper expertise or know how to build a story, connect with an audience, build or stir desired emotions, perhaps through humor. To maximize the potential of drawing viewers to view their uploaded productions, independent online video producers should moreover figure out a way to publish new content on a regular basis.
Having deduced what we can from our collective knowledge, we believe that the usage of not merely one but several few of the mentioned revenue streams will be the most effective option for the vast majority of independent online video producers in order to maximize their opportunity for gaining sufficient financial backing. Understandable enough, greater earnings will certainly offer any online video producer a more significant magnitude of production, often allowing for more creative freedom, which in turn means greater means for publishing passionate, innovative work. As an example, Ryan Higa or nigahiga utilizes more than just Youtube to generate revenue or fund his practice. He also partakes in product placement campaigns, sells merchandise, advertises through his own website where he asks for and collects donations from loyal fans, and even offers his filmmaking and acting talents to other parties or, at times other independent online video producers.